Perfect Sense Closes $22M Round of Funding From Carrick

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Reston, VA (January 13, 2017)Perfect Sense, Inc. announced it closed a $22 million round of funding from Carrick Capital Partners, an investment firm focused on technology-enabled businesses including SaaS, software, BPO and transaction processing. The investment will be used to bring new technologies to market quickly and continue to innovate solutions that precisely meet customer needs.

Perfect Sense is a technology company that helps businesses build and deliver digital experiences designed specifically for their customers. Perfect Sense accomplishes this with its Brightspot product line. Brightspot is designed to seamlessly integrate with existing systems and data sources, while providing best-in-class editorial tools to its users.

Perfect Sense’s expert professional services ensure businesses realize fast time-to-value and are able to efficiently and effectively deliver content to the right audience, at the right time, in the right location, on any device.

“David Gang and his team at Perfect Sense have brought to market a unique set of solutions to a growing business problem – how can I transform my business and overcome the limitations of fragmented systems for managing the delivery of content to customers anywhere, anytime and on any device,” said Marc McMorris, co-founder and managing director of Carrick Capital Partners. “We are excited to work with Perfect Sense and to help them expand their penetration into a market that desperately needs a modern, flexible approach to driving dynamic, engaging user interactions.” McMorris will be involved as a member of the Perfect Sense board of directors.

In addition to the funding round, Carrick brings operational expertise and knowledge gleaned from its B2B technology portfolio. “Today, every company is very focused on maximizing the value of the digital experiences they deliver to their customers,” said David Gang, co-founder and CEO of Perfect Sense.

“Perfect Sense helps these companies to respond to the demands of their customers and to deliver powerful, engaging experiences across all expressions of their brand. With Carrick Capital Partners, we have the right partner to build an enduring brand and a company that is truly valued by its customers. Their track record, business resources and expertise will drive accelerated growth and value in our business.”

Perfect Sense’s core digital experience platform, Brightspot, features a powerful search capability, the ability to manage and distribute content across multiple sites and channels, and built-in analytics.

In addition, the platform’s ability to personalize the delivery of content, along with the ability to understand individual user demographics captured in virtually any CRM, ensures a relevant and personalized digital experience for every customer/user.

The company also provides its Brightspot Express accelerator framework which allows customers to deploy an enterprise-class digital platform in less than four months, providing a fast and efficient way for companies to quickly build and deliver innovative new products.

Brightspot is available with packages that deliver additional functionality such as Brightspot Media Desk for digital asset management and Brightspot OTT for delivery of over-the-top video and other content. Perfect Sense’s products feature powerful search capabilities, the ability to personalize the user experience, built-in analytics and straight-forward integration with existing enterprise systems.

About Perfect Sense

Founded in 2008 by David Gang and Lisa Beaudoin, Perfect Sense is driving digital transformation for enterprises on a global scale, including Johnson & Johnson, Walmart, Politico, Univision, National Geographic, and Scripps Networks Interactive. With a commitment to matching technology solutions precisely to business needs, Perfect Sense offers a unique combination of expert consulting services and a powerful digital experience platform, Brightspot, that makes it possible for enterprises to deliver the right content, to the right person, at the right time. Today, Brightspot powers the digital experiences of hundreds of millions of online and mobile users every month. Perfect Sense is headquartered in Reston, VA. For additional information, please visit and

About Carrick Capital Partners

Headquartered in San Francisco and Newport Beach, Carrick Capital Partners is a growth-oriented investment firm that utilizes ABV (Approach to Building Value) to operationally scale fast-growing, technology-enabled businesses. Carrick adds value by taking a concentrated approach and dedicating significant resources post-investment. Leveraging decades of experience, Carrick helps scale great companies that deliver excellent returns for investors, stimulating economic growth and positively impacting the industry landscape. Working directly with CEOs and entrepreneurs, Carrick fulfills a vital need for investment capital and growth expertise.

About Carrick Capital Partners
Who We Are
A firm of enterprise software, SaaS, and technology enabled services investors and operating executives with substantial experience founding, scaling, and optimizing market leading businesses.
Our Approach
We work with management to identify and improve critical areas of their business - focusing on the priorities that align with our experiences and that will deliver the highest strategic impact in both the short-term and long-run.
Why We Are Different
We have a concentrated number of companies in our portfolio so that we can build substantial relationships with each management team and ensure our firm's commitment to each company's goals.
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